PR: A winning campaign for Will It Make The Boat Go Faster?

Will it make the boat go faster? Is a performance consultancy who help organisations to go further, faster by applying lessons learnt by Ben Hunt-Davis in his career as an gold medal winning rower.

Will it? approached me to launch their PR – the team wanted to reach new audiences and grow their reputation amongst the business community, positioning themselves as thought-leaders for high performance.

Together we put in place the PR function, established a core press list, protocols and explored topics for commentary. The focus of my activity was to build a circle of supportive journalists with whom Will It? could work with on a regular basis, and in a short time we gained coverage in several key outlets and established an ongoing series of opinion articles in a leading training and development magazine.

Ben Hunt-Davis and the rowing team at the Sydney Olympics

undefinedBen’s book is a light but impactful read; it has helpful tips for all of us.

If you need support I’d be happy to talk about how I can help your organisation.

You can take a look at my profile or get in touch.